Society of
Children's Book Writers
and Illustrators

Creating a Web Presence, Building Your Personal Brand

Date(s) - 04/13/2019
12:30 pm - 4:00 pm

Downtown Spokane Public Library Level Up Conference Room
906 W. Main Avenue - Spokane, WA

This event consists of 2 workshops. The first is a crash course for writers and illustrators interested in creating a web presence. The second workshop will focus on building a personal brand and connecting to your ideal readers. You can attend one or both workshops for one low price.

For SCBWI members unable to attend this Spokane event, you can purchase a recording of the Building your Personal Brand webinar. The recording will be available from April 13-30.

Creating a Web Presence 1:00 – 2:15

If you’re an aspiring author and/or illustrator, you’ve probably spent time wondering if you should have a website, a blog, or a twitter account. The internet can be a great place to connect with a larger community, but where should you start?

In this beginner-level crash course on creating a web presence, our Illustrator Coordinator, Kyle Cossairt, will discuss the importance of having a landing page and share his tips for creating a website. Regional Advisor, Rachel Hamby, will lead a discussion on social media. Together we’ll talk about blogs, twitter hashtags, Facebook groups, and your SCBWI profile page.

Participants will come away with a fresh perspective on social media with clear ideas on how to get noticed online by contributing to the children’s book community.

If you are attending the 2nd workshop only, please arrive by 2:15 for check-in. The webinar will begin promptly at 2:30. Please wait outside the conference room if you arrive prior to check-in.


Building your Personal Brand with Oanh Jordan 2:30-3:30 p.m.

4 Steps to stand out, attract your ideal reader, and sell more books!

Do you know which of your marketing strategies is actually getting noticed and selling more of your books? Are you tired of spending time on marketing when you could be illustrating or writing your next children’s book? Perhaps you’re pre-published and looking for ways to build an author and/or illustrator platform. Wherever you are on your journey, this webinar will help.

Oanh Jordan is a brand strategist and the founder of Tiny Triumph Co. In her Build Your Brand webinar, Oanh will:

  • Introduce an alternative marketing strategy that is viable
  • Discuss the importance of yearly marketing goals
  • Explain how setting goals can help to identify your ideal reader
  • Walk you through key questions to help define your “why” which leads to your unique value


Oanh Jordan is a brand strategist and the founder of Tiny Triumph Co., a literary marketing consulting firm in Portland, OR. With a deep connection to the children’s literary world through countless story times with her mommy friends and MIL, who served as an elementary school librarian for over 20 years, Oanh became interested in helping literary creatives navigate the world of book marketing. She spent over 10 years as a Marketing & Sales Director for a prestigious engineering firm before making the decision to spend time at home with her littles. She has been teaching children’s lit authors and illustrators how to stand out, attract their ideal readers, and sell more books by building a personal brand for the past 3 years. Oanh’s motto is, “Your tiny triumphs are my tiny triumphs” and she always is the first to cheer you on in your book journey.

Connect with Oanh on Instagram and twitter @tinytriumphco

The workbook

Oanh is offering her Build your Brand workbook for an additional $10. This  7-page workbook coincides with the topics covered in the Build Your Personal Brand webinar. It’s an ideal tool to help you set your personal goals, and will serve as a reference guide long after the webinar presentation. You can add the workbook during registration. A PDF of the workbook will be emailed on Friday, April 12. We recommend you print at home or bring a digital version to the event.